Rocket Fuel - Delicious Branding that's out of this world! 🚀

Ideation: creating a brand for fun

A brand born out of boredom, and hunger and to boost design morale.

Rocket Fuel is a branding identity based on the idea of design futures. What could a retro burger joint look like in the future? I had the opportunity to collaborate with two other designers and this was the question we explored and answered in our own way. What you're looking at is my response to the brief we created.

Inspiration

When it came down to visualizing what we anticipated for this "restaurant" we thought about things that inspired us and what we think of when it comes to retro-futurism. While we were going for a retro aesthetic, we wanted it be vibrant and playful.

Concept

In our early stages of ideation and design we shared with each other some of our design assets we created. The symbol was designed by Ecenur Sabak and illustration was done by Kryza Talavera.

Art direction and design: Marlene Morales 

Packaging

Packaging is just one other way to build your relationship with the customer. It was important that the packaging was also retro but had cleanliness to it that was modern but didn't stray to far from the design.

Wrapped in paper with a subtle print of the planets in our solar system it's fitting as we think that every burger offered at this restaurant tastes otherworldly.

And of course, a rewards program that keeps hungry customers coming back for more! Stamp cards and restaurant collateral!