TEDxToronto - Renew 2022
Renew
The theme of the yearly TEDxToronto conference for 2022 was called RENEW. Renew was about making effort and determination. In sight of recent events of the pandemic, it was about beginning again: to reflect on the past and challenge the status quo.
Renewal takes hard work, striving, and going in a different direction than what was once thought to be. It’s about challenging the status quo, taking what we have today as the “raw material” to build something new.
With the theme messaging in mind, I thought about the events that lead up to the inspiration of RENEW such as past events that deeply impacted the community as well as shine a light on how people came together during those times and what emotions and thoughts they must have been going through.
Ideation
I took the messaging of Renew and dove deep into what beginning again meant to me. Renew was all about progress and development. We pause and assess where we are, we imagine a better future, and then we make it happen.
With that as my inspiration, I created 2 concepts: Blueprint and Channels. Everyone loved the Channels concept.
Logo Development
As the team jumped on board with it, we collaborated on a new concept for RENEW which was how the Risograph concept was created, it's inspired by a printing technique.
Brand Assets
Kryza is not only an incredible designer, but she is also a great manager. She coordinated well between marketing and creative & made sure that we stay aligned with our identity design.
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